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Create A Great Elevator Pitch That Describes Your Business Leader Mar 13, 2017

17mins 48secs

This week’s solo episode is all about passion. Indispensable Executive Assistants demonstrate passion. They are passionate about their role, about their organisation and about the executive they support. It sets them apart from mediocre EA’s and it’s something that may require a mindset shift.

One of the ways that you can demonstrate passion is being able to passionately articulate your business leaders’ raison d’etre, their reason for being. This is effectively an ‘elevator pitch’, something that entrepreneurs and salespeople are well known for having. It’s a way of demonstrating that you are operating in that managerial mindset that Adam Fidler talks about.

One way of doing this is to use a modified version of Daniel Priestley’s SOCIAL PITCH:

“Name, Same, Claim to fame, Goal to Game”

NAME – You and your position, name and your company name

SAME – What are you the same as, industry category (what would I google if I was trying to find you)

CLAIM TO FAME – something that makes your boss interesting to work for.  It’s talking to why they are an interesting person to work for and demonstrating that

GOAL TO GAME – What’s the short to goal that your boss is currently pursuing, what the big picture objective that they are working towards. 

Can you put words around the GOAL TO GAME section? If not, you need to take steps to actually understand what you executive’s reason for being is. Another opportunity to initiate a conversation with them, to show them that you are a red box thinker and that you are thinking in that managerial mindset.

 Should be able to get this out in around 30 seconds.

Will need to practice it, fine tune it.

Key Person of Influence by Daniel Priestley

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Liz Van Vliet - My EA Career

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I work with executive assistants and administrative assistants to equip them with the skills and confidence they need to influence more effectively and demonstrate the leadership and interpersonal skills to make them a 'linchpin' to their boss and organisation.

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